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Under Armour Stock Analysis: An Impressive Growth Stock With Catalysts To Go ...

23.05.13

I will quickly preface this article with the real life story that inspired me to embark on the research and stock analysis written below. I am a high school track and field coach. Last weekend was the State Indoor Track and Field Championships. At the meet, one of my athletes pulled me aside, telling me excitedly that I had to see something. Immediately, I worried about an injury, or something along those lines. However, the young girl dragged me over to a group of boys wearing matching sweatsuits who were laughing and pouring the contents of water bottles onto themselves. I thought this to be meaningless banter and I was disappointed in my athlete's enthusiasm until I noticed what was happening to the water. The boys were wearing what seemed to be traditional gray cotton sweatsuits; however, the water was beading up and running off of the fabric like it was imbued with gore-tex technology. I then joined the athletes in awe for a moment, equally enthralled.

Upon returning home I visited the investor relations page on UA's website and was impressed with what I saw. It turns out the sweats were made by Under Armour ( UA ). This water repellency was due to UA's STORM fabric technology and, while researching this technological development, I realized that UA's apparel and shoe product lines are full of unique and progressive high-tech innovations. In tracing these innovations from their inception, I became heavily invested in the question of whether Under Armour's technologies stand to propel their stock price higher.

Source: Seeking Alpha